LET BLACK LIVES LIVE.

 

LET BLACK LIVES LIVE.

#BLACKLIVESMATTER

 

According to Wikipedia BlackLivesMatter(BLM)is a decentralised political and social movement that seeks to highlight racism, discrimination, and racial inequality experienced by black people. The motive of this movement is to promote anti-racism.  https://en.wikipedia.org/wiki/Black_Lives_Matter

It is heart breaking and unimaginable to think of how till this day black people have not been released from the shackles of racism. despite many initiatives that have been placed to bring justice none have actually put down the matter of black lives being spared to rest.

Advantages of social media in public relations.

Social media can be deployed and applied in numerous ways to create a good image or tarnish an image of an organisation or company. Social media has done exceedingly well in reaching out to people worldwide regarding BLM Campaign. Hands Down! The hashtags that are created to spread  the word or create awareness are able to reach many platforms and people in minutes one hashtag can be reposted and can be a viral hashtag. E.g 2 years back there was a case of a black American guy by the name George Floyd who lost his life in the hands of white police officers, his case was one of the most viral cases of BLM campaign. https://en.wikipedia.org/wiki/Murder_of_George_Floyd .

Organisations can use social media to promote diverse activities including building brand awareness, and promoting research. Hence during the BLM movement we saw brand in particular clothing brands creating clothing written ‘black lives matter’

.Disadvantages of social media in public relations.

While we may know that the role of a PRP is to maintain a favourable image of an organisation, social media can do the total opposite. During the Black Lives Matter campaign there were unpleasant and quite disturbing footages of the actual scene in which the victims took their last breaths, this became a very huge negative impact for the company in which the accused officers were working for as it completely tarnished the reputation of the law enforcement company. Public relations looks at the communication and interaction between the public and the organisation. https://www.poynter.org/ethics-trust/2020/five... 

Recommendations.

Going forth when having campaigns that raise awareness there should be regulations put so people using social media can use it safely and not overuse it in a negative manner. With regards to BLM people worldwide should continue standing against violence against any people of colour and not just blacks.